Key Result 2: Ensure with marketing team conducts at least 30 customer development interviews Key Result 3: Review 10 usage videos and summarise it internally Objective - Improve Our Testing Procedures Key Result 1: Implement test driven development in 3 new development teams Key Result 2: Increase unit test coverage to 75% of code Q2-2021 Dispute Ratio. Q2-2021 Dispute Ratio. The response rate is really low. Increase data security. A1: Team managers are not sending primary documentation (receipts, bills, invoices) to us on time and submit their payment requests too close to the payment deadline causing issues with unexpected fines and going over the planned budget. We know that our relationship with potential customers is crucial for their buying decision but we need to be better at building trust. Improve performance of design team. Or can the team come up with something totally new and achieve better results through innovation? OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. It means we are doing something wrong in the early stages. OKR Examples For Marketing Priority Problem / Opportunity Our CPA has been climbing and is not over $200 and we need it to be less than $150 whilst still delivering the volume and quality. The first KR can be more output-oriented, like " Create design brief by Q1 FY 2017-18 that matches with 90% requirements of customer's expectations ". Companies should use an employee communication platform available on both mobile and desktop to meet the needs of a hybrid workforce. Technically, improving cross-functional collaboration is a responsibility of each team but, without intervention, things are not going to improve. communication between CS and Development on bugs and customer feedback, lack of understanding of different teams workload and responsibilities, and. Objectives are supported by key results which benchmarks and monitors how we achieve the objective. Key Result: Survey the sales team to learn about products of interest to customers. Sales teams are considerably more data-driven than any other team in a company. Even if you are confident in the solution, dont assume that its the best one. . OKRs create transparency and improve focus. Setup a new crash monitoring system that covers 5 new metrics. Unfortunately, company jargon excludes people that dont have the resources to decode, and its not productive (or fair!) 2. Find more sales OKR examples in our guide. For your convenience, we've divided them up into categories. Develop a communication plan and introduce the structure to customers during the first meeting, A/B test different messaging to see what works for our customers. According to the Scrum Alliance definition, Scrum is an Agile framework meant to help teams tackle complex projects, such as software development projects. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. How can different teams translate ideas into action with Objectives and Key Results? Weekdone provides sample OKRs for you to add directly into your account. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. You can also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. KR3: At least 50% of lost deals reply to the why not us survey. How can they measure if they are delivering amazing user experience? If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today! A Product Developers Guide, How To Set Effective Sales Goals (With 5 Examples) 2023, 12 SMART HR Goal Examples for Every Company, Drive 1M organic traffic visitors to the blog by [date], Include at least seven internal links per blog post, Achieve 80-100 in SEO score per blog post, Include descriptive alt text for every static image and GIF per blog post, Audit current blog process every two weeks, Reduce feedback loops from department heads from five days to two days, Create a blog process dashboard to eliminate 100% of bottlenecks, Identify 10-15 common requests and build task templates, Decrease request backlog by 60% across all departments, Increase number of team team satisfaction score by 85% by the end of [date], Decrease one-off email requests in the shared inbox by 55%, Develop three video tutorials to reduce in-person training meetings, Identify one owner and three co-authors to optimize the wiki document, Decrease average time to approve department requests from three days to one day, Audit team calendar every two weeks for meeting relevancy, Increase on-time task completion rate from 60% to 90%, Build personal development plans with 100% of the team, Increase task success rate from 80% to 95%, Submit 5-8 training and coaching opportunities, Interview 30 customers every month to provide suggestions for improved use of products/services, Decrease product-related complaints from 45 to 20, Maintain a max 24-hour response time in the support queue, Defined documentation of 3 core responsibilities: Lead, Manager, and Specialist, Launch Support department growth plan and org structure by [date] (, Launch Lead and Manager certification and continued skill building/training by [date], Build one feedback loop dashboard between managers, leads, and squad members, Increase customer feedback rate from 8.9 to 9.9, Improve employee satisfaction score from 7.6 to 8.9, Launch squad reorganization plan by [date], Increase percentage of support tickets resolved per week from 60% to 80%, Find 30-50 volunteers across the organization to test features before launch, Decrease time to fix critical bugs in production from 24 hours to 16 hours, Audit QA testing every three weeks for efficiency, Pilot a test project in the first four months for individual feedback and results, Implement automated performance reporting by [quarter and year], Launch communication dashboard for all issues and risks by [quarter and year] (Check out these, Improve response time from 20 to ten minutes, Audit non-critical meetings on the team calendar every two weeks to determine if necessary, Hire four new events coordinators by the end of the quarter, Participate in 3-5 events training classes every two months, Set and track 8-10 individual contribution tasks by [date], Increase percentage of post-show engagement from 12% to 40%, Host training sessions for all on-site volunteers one month before the event, Generate 500K in sales pipeline from the event by [date], Create 5-7 monthly topics for high-level transparency, Collect 10-15 post-meeting surveys for evaluation, Increase participation rate from 70% to 90%, Source and test cloud-based software to launch in [date], Process policy changes from 24 hours to eight hours, Increase employee office satisfaction score from 7.8 to 9.8, Offer one new product option each quarter, Establish a reward point system for complimentary company swag, Implement quarterly training for facilities staff, Increase office satisfaction rating from 88% to 98%, Reduce spending on office supplies from 20% to 10%, Source and test 3-5 booking software with mobile capabilities, Evaluate current room usage to propose 5-8 solutions for workplace design and costs, Reduce booking conflicts from 20% to 12% by the end of the quarter, Decrease time spent on switching between inboxes and voicemails from 14% to 5%, Lower resolution time from 24 hours to ten hours, Create a knowledge base for 10-20 most common requests that can be resolved without creating a ticket, Offer one personalized training program for eligible team members, Offer two employees each month to shadow leadership team members, Host free education seminars for all team members every six weeks, Integrate all purchasing requests to cloud-based software by [date], Adjusting spending levels across all departments by 30% without sacrificing quality, Decrease contracts and payments uploading time from two hours to 30 minutes, Decrease time spent backtracking receipts and logs from two weeks to three days, Develop 5-7 training materials for HR coordinators to build interview skills, Create a 2-4 minute video for policy update and awareness, Source and launch one communication channel within the first 20 days in [date], Maintain employee retention rate above 80%, Create free and available 24/7/365 online professional programs for the top 10 roles, Source and implement one mobile-friendly software in the first 30 days of [date], Decrease average ticket response time via mobile from one hour to 15 minutes, Increase number of training videos and materials from one to four, Set, track, and manage pricing terms for top 3 critical business systems, Propose 3-5 target operating models to adopt by [date], Decrease monthly software spending from $10k to $5k, Bring software and application usage from 12 to three, Perform audits every four weeks to assess individual workloads and software usage, Improve operational efficiency from 78% to 89%, Propose 3-5 solutions for a mobile-first communication tool, Achieve a score of 90 in internal communications surveys, Increase goal completion rate from 74% to 89%, Meet with 10-15 team members for role-specific needs and issues, Create one data use plan and publish it in the first 30 days of [quarter], Increase approval turnaround from three days to one day, Create four levels to categorize request type, Develop new form agreements to launch by [date], Increase Net Promoter Score (NPS) from 30 to 45 or better, Source 3-5 marketing agencies for asset and messaging, Drop four public previews before the launch date, Write 15 blog posts to help promote the podcast, Gain 5,000 podcast subscribers in the first month of launch, Increase email newsletter open rates from 40% to 60%, Increase positive mentions from customers from 50 to 80, Send all hardware and application access within three days of their start date, Replace text-based manuals and guides with visual aids by [date], Implement onboarding dashboard to reduce overlap work from 12% to 5%, Offer 5-7 online courses for continued growth, Conduct role-specific training every eight weeks, Streamline all tasks and HR paperwork into one task list per role by [date], Determine one onboarding coordinator to oversee individual department onboarding activities, Perform testing interviews with ten key accounts, Increase speed of product bug resolution by 75%, Hire 2 UX designers and 3 product managers by [date], Perform six one-on-one product training sessions for new hires within 60 days of their start date, Evaluate 3-5 individual contributors going beyond their roles to improve processes and product, Host five Lunch and Learn sessions to showcase new features before launch late, Increase learning time with each department from 5% to 15%, Conduct five cross-functional knowledge sharing sessions, Publish three original brand stories every week, Create a templated creative collateral kit by [date], Audit assets every four weeks for necessary updates, Increase outreach activities from 20% to 40%, Convert influencers into affiliates from 8% to 20%, Interview ten current affiliates for feedback, Publish official criteria guide by [date], Increase score of automation tests from 75% to 89%, Data validation is completed within one hour after testing, Identify one lead in each department to gather communication feedback bi-weekly, Share the progress of unfinished and completed work two hours before the end of the workday, Reduce team meetings from twice a day to once a day without sacrificing quality, Maintain review response time of fewer than eight hours on every task, Create a Master Feature and Team Lead list by [date], Identify 5-7 categories of bug severity by [date], Conduct three request button tests each month, Increase Request Demo form submissions from 40% to 60%, Require one enterprise and one startup sales webinar participation per month, Collaborate with the product team to produce a knowledge wiki by [date], Increase customer satisfaction score from 50% to 89%, Implement 5-7 strategies for personal presentation plans for enterprise customers, Increase monthly leadership posts from 20 to 50, Increase audience impressions from 16,00 to 20,000, Maintain video content posts at 4 per week, Increase response rate to social media comments from 45% to 65%, Increase the number of Twitter mentions and replies from 2,000 to 4,000 by [date], Source 3-5 potential social media management tools by [date], Increase customer satisfaction score from 78 to 89, Hire two social content specialists by [date], Propose 2-4 strategies by [date] to promote and distribute content, Propose a financial plan for cost implementation and technology resources by [date], Identify five top roles to pilot a trial run by [date], Launch performance coaching program by [date], Interview 200 team members to gather learning opportunities feedback, Allocate 20 hours per T&L team member per month for training compliance, Achieve aweekly Employee Satisfaction Scoreof >8, Survey ten candidates and 100 new employees for improvements, Collaborate with the marketing and creative teams to reskin the most viewed brand collateral, Build ten sustainable sets for perpetual use, Develop training materials for equipment handling by [date], Partner with Recruiting team to fill four on-call videographer roles, Hire two editors and four video coordinators, Offer one training seminar for all team members every six weeks, Interview ten team members for feedback on the current process, Research top-performing and less-engaged video content to propose 3-6 writing strategies, Task = the tactics/activities to get there . Women make up at least 35% of all people managers. The first step towards writing good HR OKRs could be either a company-wide survey or internal HR team discussion. Need a simple and free tool for your team to track OKRs? It can be intimidating to implement a goal-setting system like OKRs. OKR example 5 -. KR1 Hire 10 new employees for the Analytics team. A3: We should organize a payment confirmation process that requires no more than 3 parties involved. Double revenue and profitability by 2023. Those who move on to later stages in the funnel, tend to buy. With real-world examples from our OKR experts. For more tips on marketing OKRs, read our in-depth guide. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? So we need to understand their decision-making process better and provide answers to their questions. Decent Objective: Improve sales demo quality to ensure recurring purchases and long-term relationships with customers. Regardless of what industry or market youre in, competitors are consistently grabbing opportunities to address the pain points of your shared target audience. CS agents say that they are reopening tickets several times after the issues were declared solved, and the Development team insists that the tasks are not properly explained and each reopening is an additional sub-task or more information from the customer that wasnt originally shared. These cookies do not store any personal information. Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by days end. kr1 Reduce the general fund budget variance from 11% to 5%. KR3: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10. When the Key Results are clear and focused its easier to prioritize the Initiatives for HR team: So this is what a finalized HR OKR would look like: 14 day free trial for unlimited users invite your team & get started with our sample OKRs. Each key result is time-bound, specific, and includes a number, The teams should design and write the key resultsnot senior leadership. Key results (KRs) are specific, measurable, and time-bound. Key Result 2. Get more paying customers. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. 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The sales team to learn about products of interest to customers the pain points of your shared target.. For their buying decision but we need to be better at building trust to ensure purchases! Space to organize your thoughts as you write your OKRs and tasks, try ClickUp for today. Most important priorities and spark engaging conversations every week Reduce the general budget! And customer feedback, lack of understanding of different teams workload and responsibilities, and includes a number, teams... Data-Driven than any other team in a company provide answers to their.! Need a simple and free tool for your team to learn about products of interest to.... To implement a goal-setting system like OKRs and provide answers to their questions marketing OKRs, read our in-depth.. Later stages in the early stages Improve sales demo quality to ensure recurring and... Fair! outcome we want important priorities and spark engaging conversations every week 5 % implement a goal-setting like...